Privacy Policy

Hong Tai TCM Pte. Ltd. (“Hong Tai TCM”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal data in accordance with the Personal Data Protection Act 2012 (Singapore) (“PDPA”).

This Privacy Policy explains how we collect, use, disclose, store and protect your personal data when you visit our website, www.hongtaitcm.com, create an account, purchase our products, or otherwise interact with us.

By accessing our website or using our services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information and Other Data Collected

Personal data as defined in the PDPA refers to data about an individual who can be identified from either that particular data, or from that data and other information which we have or likely have access to. Commonly collected personal data of our customers include, amongst other things, names, addresses, telephone (landline and mobile) numbers, e-mail addresses, NRIC/FIN numbers, nationalities, dates of birth and credit card information.

How We Collect Your Personal Data

We collect your personal data when you:

  • Create an account on our website
  • Purchase products from us
  • Subscribe to newsletters or promotional updates
  • Contact us via email, telephone or WhatsApp
  • Submit enquiries through our website
  • Participate in promotions or surveys
  • Leave reviews on our products
  • Browse or use our website
  • Accept cookies through your browser

Personal data refers to any information that can uniquely identify an individual person (a) on its own, or (b) when combined with other information. Under the PDPA, business contact information (e.g. full name, business address, business telephone number) is not considered as personal data so long as it is used strictly for business-to-business (B2B) transactions.

Use of Personal Data

We collect personal data from our existing and prospective clients and employees for various reasons. Without limitation, these purposes include:

  • Process and fulfil your orders
  • Deliver products within Singapore
  • Verify your identity
  • Process payments
  • Create and manage your customer account
  • Provide customer support
  • Respond to enquiries
  • Process returns and refunds
  • Notify you of order updates
  • Improve our products and services
  • Analyse website performance
  • Prevent fraud and unauthorised transactions
  • Comply with legal and regulatory obligations
  • Send promotional emails, newsletters and marketing communications where you have provided consent

Retention

We will retain your Personal Data for as long as necessary in order to fulfil the purpose for which it was collected, or as required by the relevant laws.

Tracking & Cookies Data

Cookies are small files which require user permission in order to be installed on a device’s hard drive. Cookies will only start to perform their functions after such permission is granted. By collecting and analyzing data on the user’s browsing patterns, cookies allow web applications to respond to the user as an individual by tailoring a web application’s operations to the user’s specific needs and preferences.

Our website uses cookies and similar technologies to improve your browsing experience. Cookies help us:

  • Remember your login information
  • Save shopping cart contents
  • Understand visitor behaviour
  • Improve website performance
  • Measure marketing effectiveness
  • Personalise your shopping experience

Permission for cookies is granted by default in most web browsers. You can however choose to disable this function in your browser’s settings. This may prevent you from taking full advantage of our website.

Overall, the data collected by the cookies is used for the purpose of improving your browsing experience on our website. Cookies do not grant us access to your computer or any information about you outside of your browsing activity on our website.

Who We Disclose Your Personal Data To

We do not sell, exchange, trade or offer personal information to outside parties. However, this does not include trusted third parties where we are using third parties’ software to hold your information, generate reports, for marketing purposes, sending promotion emails, so long as those parties agree to keep your information confidential.

Third-Party Links

Our website may contain links to other sites. Other sites have separate and independent privacy policies. Please be aware that we are not responsible for the privacy practices of such other sites and we have no responsibility or liability for the content and activities of these linked sites. This Privacy Policy applies solely to information collected by our website.

This Privacy Policy does not address, and we are not responsible for, the privacy, information or other practices of any third parties. Any inclusion of a link on Hong Tai TCM website does not imply endorsement of the linked site or service by us.

Please note that we are not responsible for the collection, usage and disclosure policies and practices (including the information security practices) of other organizations, such as Facebook®, Twitter®, Apple®, Google®, Microsoft®, RIM/Blackberry® or any other app developer, app provider, social media platform provider, operating system provider, wireless service provider or electronic device manufacturer, including any Personal Information you disclose to other organizations through or in connection with Hong Tai TCM.

 

Security

Hong Tai TCM will protect your personal data with appropriate technical, physical, legal and organizational measures. While the transference of electronic data over the internet has inherent risks, we will use reasonable precautions to ensure your personal data is not subject to unnecessary risks.

Changes To This Privacy Policy

Hong Tai TCM will update this Privacy Policy from time to time. If material changes are made to this Privacy Policy, they will be posted on our website and date stamped. We encourage you to review the Privacy Policy page on our website periodically in order for you to stay notified of any changes.

User Consent

By agreeing to how we collect your personal data (please refer to “How we collect your personal data section), you consent to our privacy policy and allow us to collect or use your personal information in accordance with the Personal Data Protection Act of Singapore (PDPA) 2012.

Contact Us

You can reach us by visiting the Contact us page if you have any further questions about Hong Tai TCM’s Privacy Policy page.